Job posting titles are important because they are what a candidate sees first when searching a job database on your career site or a job board. Unlike with a print publication, the posting itself is invisible until they click on the title and open up the ad. In other words, candidates on the Internet must make a conscious decision to look at your content, and their evaluation is based solely on the information that’s provided in the title.
To be effective, a job posting title must both inform and pique the curiosity of the reader. That’s true of all job seekers, but especially those who are passive. To motivate them to read on, a title must provide: